Selly Oak,

Creating a vibrant new hub in Selly Oak, Harvest initiated the regeneration of a 30-acre former industrial site in South West Birmingham through a Landsec / Sainsbury’s joint venture.

More Info

Towards the end of 2014, PWA was appointed by Harvest to develop design proposals for the site, particularly the retail and leisure elements of the project, following the grant of outline consent in 2015.

As a result of the extensive remediation of this highly contaminated site between 2014 and 2016, the redevelopment featured 250,000 sq ft of retail and leisure buildings including a large new Sainsbury’s store on stilts. Tenants include Marks & Spencer, Next and JD Sports, whilst food & beverage units include Nando’s together with a petrol filling station and parking for 860 cars.

The Worcester & Birmingham Canal is a key feature of the development with a new canal-side square and Corten footbridge which links the site to the centre of Selly Oak for pedestrians and cyclists. A greenway completes this route across the southern end of the site and is legally protected for the potential future reinstatement of the canal link, with infrastructure works being carried out as part of the development in order to facilitate this.

Piper Whitlock acted as Lead Architect on the project, working on behalf of Harvest and also for the main contractor Interserve on the Design & Build contract which also includes an 18 storey student accommodation scheme designed by Glenn Howells Architects. The two firms worked closely together to ensure optimum coordination throughout all stages.

The Sainsbury store features a striking glazed movement atrium while much of the building’s elevations are clad in vertical timber strips. The retail terrace has an extensively covered arcade which reflects a mass of pavilions and loggias along its length. Building materials reflect the pavilion buildings and are clad in ceramic, granite and timber.

Construction works started in August 2017 and the retail and leisure works were completed in the latter part of 2018 followed by the Unite student accommodation building in summer 2019.

A BREEAM rating of Very Good was achieved.

Less Info

Location: Birmingham
Client: Harvest
  • F&B
  • Retail